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Not to the banking industry's sorrow evidently, college students are still receiving credit card offers aiming at their meager budget, as it is. But for the really attractive terms, students would not be signing up on such a large scale. Zero rates on purchases, sing-up bonuses and perks, as well as the conformity with the trend keep college card business prospering an enrich colleges, their alumni associations and banks themselves.

Whether a college student should have a plastic card is up to the student, but in general it is not at all bad idea. The catch is how companies market their products and what they promise in the long run.

The survey made by the U.S. Public Interest Research Group, revealed some upsetting facts about credit card marketing at campus.

APR, or Annual Percentage Rate, is the figure showing the total cost of a certain credit card application. The lower APR you have, the less interest you pay back to your bank. Traditionally, lowest APR credit cards are designed for good and excellent credit customers and are subject to an increase as a penalty in case the customer is late or delinquent on credit card payments.

A standard credit card charges several types of APRs (on purchases, on balance transfers, on cash advances, etc) and applies a number of related laws, such as the universal default clause or the "any time, for any reason" rates increase. Both the laws play against cardholders and both are undergoing some changes recently.

With America's debt mentality it is not uncommon for an average consumer to hold 3-5 credit cards at a time and carry balances on them. The current situation in the lending industry rules out any further support of debt as reckless and irresponsible borrowing pulled the country into lingering and painful economic depression.

Bank cards maintain their place among top means of getting a loan but due to increasing defaults they are harder to get. Concerned customers with past payment mistakes are looking for ways to reduce balances and increasingly turning to card debt consolidation options.

Debt consolidation is especially popular today as credit market introduces tougher rules for all cardholders and excludes risky borrowing from the lending practice.